About Wear It Purple

Our Mission

To foster supportive, safe and accepting environments for rainbow young people.

Our Vision

For rainbow young people to not be disadvantages by their environments, and for their wellbeing to be equal with their peers.

Our Values

Wear it Purple is committed to respect diversity and social equality. We will persevere until the world is safe for rainbow young people to be proud of who they are.

  • We value empowering and equipping young people to instigate and enact change.
  • We value mentoring as a way of empowering and equipping young people to instigate and enact change.
  • We value education as a means of social change.
  • We value actively engaging with our communities in relevant ways, to foster positive attitudes toward rainbow young people.
  • We value working collaborative in our own team and alongside our community.
  • We value your support in helping us achieve our vision and creating safer and more supportive environments for all individuals, irrelevant of their sex, sexuality or gender identity.

We know young people change the world, so they are at the core of what we do!

Our Story

Wear it Purple was founded in 2010 in response to global stories of real teenagers, real heartache and their very real responses. In 2010, several rainbow young people took their own lives following bullying and harassment resulting from the lack of acceptance of their sexuality or gender identity.

One member of this group was 18 year old Tyler Clementi who took his own life after being publicly ‘outed’ as gay by his roommate, prompting a frenzy as reports poured in of various young people sadly in the same situation.

In response, Ellen DeGeneres made a statement, that “this needs to be a wake-up call to everyone: teenage bullying and teasing is an epidemic…and the death rate is climbing.”

As the world saw the faces of precious young lives lost, some young people found a new sense of conviction and purpose to ensure that young people everywhere would know that there were people who did support and love them. Wear it Purple was established to show young people across the globe that there was hope, that there were people who did support and accept them, and that they have the right to be proud of who they are.

Since 2010, when Wear it Purple was co-founded by Katherine Hudson and Scott Williams, Wear it Purple has developed into an international movement. New generations of rainbow young people continue to be dedicated to promoting the annual expression of support and acceptance to rainbow young people.

What started out small has now grown; however the message remains the same. Everybody has the right to be proud of who they are.

So join us this year, on August 30th to celebrate Wear it Purple Day. Be part of a movement that has the potential to save thousands of lives. Be part of this change.

Who We Are

We are young people changing the world. We are young people working for young people.

What We Stand For

Every young person is unique, important and worthy of love.

No one should be subject to bullying, belittlement or invalidation.

We believe in a world in which every young person can thrive, irrelevant of sex, sexuality or gender identity. 

What We Want

We want rainbow young people to be

  • safe,
  • supported
  • and
  • empowered

in each of their environments.

How We Are Going To Get There

There are 6 main ways that we work to reach our big goals.

    EDUCATE:  Educating society about sexuality & gender diversity.

           CELEBRATE: Celebrating diversity.

    ADVOCATE: Being the public voice of rainbow young people.

            EMPOWER: Empowering rainbow young people to be active in their communities.

     CHALLENGE: Challenging harmful social norms.

     SUPPORT: Showing rainbow young people they aren’t alone.

What That Looks Like

We have lots of ideas!

Here are some of the things we do to create the world we want to see: